Horizon Planning at Intuit
What is horizon planning? At Intuit, we aspire to deliver best-we-can-be results in the current period for employees, customers and shareholders, while building the foundation for a stronger future – a concept we call “True North.” Horizon planning is a key set of principles we employ to balance our short- and long-term investments. Our horizon planning principles are based on Geoffrey Moore’s Harvard Business Review article, “ To Succeed in the Long Term, Focus on the Middle Term .” We use these principles to divide our offering portfolio into three stages: Horizon 1 – Our established offerings that deliver most of our current revenue, such as like QuickBooks and TurboTax . Horizon 2 – Our fast-growing emerging offerings, such as like Intuit Online Payroll and GoPayment . Horizon 3 – Our experiments that form our pipeline of potential new businesses. Visit Intuit Labs to check out some of our latest e...