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You're no Steve Jobs...and neither was he!

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This post was first published on LinkedIn . Congratulations! You’ve just been placed at the helm of the company. Your years of hard work and accomplishments have been rewarded with this awesome new responsibility. Enjoy the moment but don’t spend too much time celebrating. There is much work to do and expectations are high. Your employees and shareholders are expecting you to drive growth and are looking to you for immediate answers. So what’s your next move? For inspiration, you might be looking at Steve Jobs’ triumphant return to Apple in 1997. At the time, it would be putting it nicely to say Apple was in the doldrums. The company was operating at a loss. Microsoft Windows was dominant. And to add insult to injury, Michael Dell when asked what he would do if he was running Apple said “I'd shut it down and give the money back to the shareholders”. But that’s not what Jobs did. He started a period of spectacular growth by introducing a stream of innovative new products. I...