How Amazon Bridged the Insight-Decision Divide
This post was first published on LinkedIn . At Amazon, all senior leaders are required to take two days of customer service training every other year. Amazon CEO Jeff Bezos in this fireside chat describes one experience he had while being trained. Bezos was taking calls from customers and had an experienced customer service agent listening in and available to jump in if he needed help. On one particular call, as soon as the customer’s order appeared on the screen, the experienced agent leaned over to Bezos and whispered “She’s going to want to return that table”, pointing to one of the previous orders. Sure enough, the customer told Bezos “I want to return the table”. It turned out the top of the table was scratched because it had been packaged poorly. After handling the return and finishing up with the customer, Bezos turned to the agent and asked “How did you know that the customer was going to return the table?” “Oh that table always gets returned,” replied the agent. W...