Experimentation Baby Steps
This post was first published on LinkedIn . In an earlier article, we made the case that Experimentation Gives You Innovation Superpowers and that companies with a culture of experimentation empower employees to innovate. Our example was Google who has maintained their search engine dominance by continuously raising the bar on search. Google has built infrastructure and tools to make it easy to run experiments that keep making their search engine better. Now your reaction might be - “But that’s Google! They have tons of money so of course they can afford a culture of experimentation and all the technology investments required to sustain it.” Well, your company may not be as big as Google but you probably can’t afford to not have a culture of experimentation. Making product decisions that rely on gut and opinions is not a recipe for long-term success. The good news is that any company without much more than a curious mindset can start experimenting today. In Eric Ries’ The Lea...