Experimentation Gives You Innovation Superpowers
The following article was published on LinkedIn Even though just about every company purports to care about innovation, not all companies are equal. Some companies have innovation superpowers - that is, they consistently deliver breakthrough innovations making life next to impossible for would be competitors. Google is one such company that seems to possess innovation superpowers, especially when it comes to their money-printing search engine. Since Larry Page and Sergey Brin invented the PageRank algorithm and launched their company in 1998, Google became the search engine of choice, a mantle they haven’t relinquished in the almost two decades since. This is not because people haven’t been gunning for Google. They’ve managed to keep raising the bar on their search engine in a way that competitors haven’t been able to match. Panama Take for instance the story of Project Panama. This story starts in June 2000, when Yahoo!, not realizing the strategic si...